Two brands, one name, two workspaces. The newsletter list and the investor list never share a segment.
Chief in Tech the network and Chief in Tech Capital the fund share a name and a founder, and nothing else. Each is a Tech Family Ventures brand with its own workspace, its own members, mailboxes, contacts, and rules.
Chief in Tech, an executive technology leadership network that runs forums and dinners for its members, runs on its own CommsOperator workspace, separate from the fund that shares its brand. The network publishes its newsletter from CommsOperator, 57 editions since December 2021 with a 0.21 percent average unsubscribe rate, runs chat, feedback, and roadmap widgets on chiefintech.com, and tracks executive relationships and event follow-ups in the CRM.
- 57
- newsletter editions since December 2021
- 0.21%
- average unsubscribe rate per edition
- 1
- workspace sealed off from the fund that shares its name
- 3
- widgets live on chiefintech.com
The situation
One team, two audiences with opposite rules. The network writes to hundreds of executives every edition. The fund writes to a small number of investors under policy. Run both from one contact list and you are one wrong segment away from a newsletter landing in an LP's inbox, or one fund approval rule away from a newsletter that never ships on time.
What changed
- Separate workspaces on one instance. The network and the fund each got their own workspace. A member of one cannot see the other's contacts, mail, or rules.
- The newsletter moved in with its archive (Campaigns). The editorial series migrated with every past edition, and edition counts and unsubscribe rates are tracked per series.
- The site answers for itself (Widgets). The unified launcher opens chat, feedback, and roadmap widgets on chiefintech.com, in the network's own colour.
- Events on the record (CRM). Executive forum and dinner guest lists live on the CRM, and post-event follow-ups are drafted for approval before anything is sent.
The result
- 57 newsletter editions since December 2021, with a 0.21 percent average unsubscribe rate per edition.
- Executive forums and dinners with follow-ups that draft themselves and wait for a person.
- The newsletter list and the investor list live in different workspaces with different rules, so a fund policy does not slow the newsletter down.
Modules that did the work
Systems connected
Run your brands the same way
One workspace per brand, one subscription, and by default nothing the AI drafts leaves without a person approving it.